In recent months, YG Entertainment has experienced fluctuations in stock prices, influenced by news related to BLACKPINK and G-Dragon. The current announcement of all four BLACKPINK members choosing not to renew individual contracts has led to another significant drop in YG’s stock value.

As of now, YG’s stock is priced at $36.35, reflecting a 6.39% decrease from the previous trading day. South Korean media reports suggest that unsuccessful negotiations with BLACKPINK members regarding individual activities have contributed to the consecutive decline in stock value.

Despite YG’s announcement in late December about BLACKPINK extending their group contract, the uncertainty surrounding the renewal of individual contracts has raised concerns about the entertainment company’s future prospects.

Jennie has already disclosed the establishment of her own management company, ODDATELIER, while Jisoo is expected to undertake personal projects under the management of her brother, who serves as the CEO. Lisa and Rosé are anticipated to announce changes in their individual activities in the near future.

These developments pose challenges for YG as the company not only loses BLACKPINK but also faces G-Dragon’s departure. This situation further clouds YG’s future outlook.